About Farmers & Merchants Bank
Founded in 1907, Farmers & Merchants Bank is one of the oldest and most reputable community banks in the United States. Headquartered in Long Beach, California, the bank operates over 25branches across Southern California, serving individuals, businesses, and communities with a fullrange of banking services. Farmers & Merchants Bank is known for its financial stability, personalized customer service, and strong commitment to traditional banking values.
Challenges
Farmers & Merchants Bank faced several challenges in managing their internal communication and training programs. One of the main issues was the significant amount of time and effort spent by their team, particularly Todd, in resolving platform-related issues. The lack of features like in-video search and comprehensive analytics made it difficult to track employee engagement with training materialsand corporate communications. Additionally, the manual video transcoding process was time-consuming, causing delays in content sharing.
Another critical concern was the delayed support response times, often taking more than two days to resolve simple issues such as video uploads, which disrupted their operations. Given these inefficiencies, the bank needed a more reliable and responsive solution to streamline internal communications, support live events, and enhance training efforts.
Solution
Farmers & Merchants Bank decided to transition to VIDIZMO EnterpriseTube, a platform that offered the reliability and support they were looking for. EnterpriseTube addressed several of their key challenges head-on. First, the platform provided robust analytics, allowing the bank to measure employee engagement with its internal communications and training materials. They could now track who was watching the content and for how long and even drill down into specific areas of the video through search functionality. This greatly enhanced their ability to ensure employees were not just consuming the content but engaging with it effectively.
Additionally, VIDIZMO’s automated transcoding features eliminated the need for the marketing team to manually process videos, saving them valuable time. Live streaming capabilities allowed Farmers & Merchants Bank to easily conduct webinars and seminars, ensuring smooth communication during company-wide events. Most importantly, VIDIZMO’s support team provided the timely assistance the bank needed, with fast resolution times and no more prolonged delays. This responsiveness ensured that their internal operations could continue without interruption.
Impact in a Nutshell
- Improved analytics for tracking employee engagement with corporate communication and training videos.
- Automated video transcoding, reducing the workload on the marketing team.
- Enhanced in-video search functionality for easier access to relevant content.
- Enabled fast, reliable support, ensuring timely resolution of issues.
- Streamlined internal communications, training, and learning processes.
About VIDIZMO EnterpriseTube
EnterpriseTube is a Gartner-recognized AI-powered enterprise video content and digital media management solution that helps organizations store, host, stream, manage, secure, and share video content and digital media.
