About Crystorama
Crystorama is a renowned lighting fixture manufacturer, known for its timeless designs that blend both modern and classic styles. For over 60 years, the company has been creating elegant chandeliers and lighting solutions that enhance spaces with an artistic touch.
Challenges
As Crystorama grew, it faced a pressing issue: they lacked visibility into whether their sales team was watching the training videos that were essential for learning about their intricate lighting products. These videos detailed product specifications, installation techniques, and troubleshooting tips, all crucial for salespeople to effectively engage with customers.
Crystorama’s sales team’s knowledge gap was becoming evident. They were finding it challenging to keep up with the technical details, particularly when explaining product features or installation processes to customers.
The company needed more than just a training platform. They needed an intuitive solution that allowed them to track progress, test knowledge through quizzes, and analyze performance to ensuretheir team was equipped to represent the brand accurately.
Solution
Crystorama turned to VIDIZMO EnterpriseTube to centralize all their training videos in one place, making it easier for their sales team to access important product information on-demand.
The platform offered Crystorama the ability to integrate quizzes directly into the videos. Sales team members could now watch a video on how to install a specific chandelier, and then immediately take a quiz to test their understanding. This ensured that employees weren’t just passively consuming the material—they were actively engaging with it.
Moreover, with the advanced analytics feature, Crystorama's management could now track who was watching the videos, how much of the content was being consumed, and which employees were struggling with certain topics.
Finally, the flexibility of VIDIZMO EnterpriseTube allowed Crystorama to continuously update their training content as new lighting products were introduced, ensuring that their team always had the latest information at their fingertips.
Impact in a Nutshell
- Managers could easily track the progress and engagement of their sales team with the training videos.
- The addition of quizzes ensured that employees were not just watching the videos but also comprehending the material.
- With detailed analytics, Crystorama could identify training gaps and offer additional support where needed.
- Continuous updates to the training materials ensured that the sales team was always equipped with the latest product knowledge.
About VIDIZMO EnterpriseTube
EnterpriseTube is a Gartner-recognized AI-powered enterprise video content and digital media management solution that helps organizations store, host, stream, manage, secure, and share video content and digital media
