Turn viewing into value.

From heatmaps and completion dashboards to ROI attribution and cohort retention, get the insights you need to improve outcomes — and the exports to prove it.

Core Features

Visibility from the click to the cohort.
Engagement Heatmaps

Engagement Heatmaps

Frame‑level engagement visualizations to spot replays, skips, and drop‑offs by audience segment.

Completion Dashboards

Completion Dashboards

Track completion by course, portal, team, or campaign with thresholds and alerts.

ROI Analytics

ROI Analytics

Attribute leads, pipeline, or savings to content with UTM/campaign stitching and conversion goals.

Device & Platform Insights

Device & Platform Insights

Understand consumption by device, OS, browser, and bandwidth to optimize delivery.

Retention Analytics

Retention Analytics

Cohort and funnel views to identify drop‑off patterns and content fatigue over time.

Business Use Cases

Answer the questions that move metrics.
Measure effectiveness and engagement

Measure effectiveness and engagement

  • Heatmaps highlight high‑value moments and dead zones
  • Completion trends across teams, courses, and portals
  • Segment by audience, geography, device, or campaign
Attribute ROI and conversions

Attribute ROI and conversions

  • Connect UTMs and CRM events to content touchpoints
  • Track conversions: registrations, deals, certifications
  • Quantify lift vs. control cohorts
Optimize content releases

Optimize content releases

  • Spot underperformers via retention & CTR deltas
  • A/B thumbnails, chapters, and distribution timing
  • Recommendations to improve watch‑through
Benchmark learning progress

Benchmark learning progress

  • Compare departments and roles on completion/score
  • Track re‑watch behavior for complex topics
  • Identify at‑risk learners and auto‑nudge
Data‐driven communication strategies

Data‑driven communication strategies

  • Determine ideal formats, length, and channels
  • Guide production with audience insights
  • Feed BI tools for executive reporting

Industries Benefited

Analytics tailored to your outcomes.

Marketing & Media

Campaign analytics and audience insights

  • UTM stitching & funnel attribution
  • Audience segmentation & frequency capping
  • Creative insights: hook rates & drop‑offs

Education

Learner performance tracking

  • Completion dashboards & mastery paths
  • Engagement heatmaps for lectures
  • Cohorts by class, term, or campus

Finance

Training compliance tracking

  • Mandatory course completion audits
  • Drill‑down by region/desk/team
  • Export to LMS/HRIS for supervision

Corporate Training

Employee engagement analytics

  • Role‑based benchmarks & leaderboards
  • Rewatch signals for difficult modules
  • Certification attainment & expiry

How it Works

Frequently Asked Questions

Can we export raw events to our warehouse?

Yes. Use scheduled exports or streaming to your ETL (e.g., BigQuery, Snowflake, Redshift) in CSV or JSON. Schemas include viewer, session, content, and event tables.

How do you attribute ROI to content?

We stitch UTMs/referrers with identity and goal events, then calculate lift and assign values to conversions or time‑savings. Export models to your BI/CRM to complete the loop.

What about privacy and compliance for learner data?

FERPA/GDPR‑aligned controls, role‑based access, and retention schedules ensure only authorized stakeholders can view sensitive metrics; PII can be anonymized or excluded.

Do you support custom dashboards?

Yes. Use the Analytics API and exports to power custom dashboards in your BI tool of choice; embed iframes or build directly on the event schema.

Ready to make smarter content decisions?

We’ll align metrics and dashboards to your KPIs and data stack.
See Plans Get a Demo
back to top