Two branded portals, one for bartenders with live streaming and chat, one for sales staff, with SCORM courses, engagement analytics, and an age-gate for legal compliance.
Snapshot
- Client: Campari (global beverage brand)
- Sector: Beverages and spirits
- Solution: VIDIZMO EnterpriseTube
- Audiences: 3,000 external bartenders and an internal sales team, on two separate branded portals
- Engagement: Live streaming with real-time chat and comments for interactive learning
- Compliance: Age-gate verifying legal drinking age, redirecting under-21 users to the Foundation for Advancing Alcohol Responsibility
- Learning: SCORM courses, engagement analytics, and automated user journeys
- Integration: Single sign-on with Active Directory and Facebook
- The shift: From a digital strategy it could not execute to two branded, interactive learning portals
About Campari
Campari is a global beverage company with more than 300 years of heritage and 50 premium and super-premium brands. Beyond selling spirits, it builds a community by supporting bartenders worldwide.
The Challenge: Educating a Global Bartender Community and a Sales Team
Campari runs Campari Academy to educate bartenders, mixologists, and enthusiasts worldwide on craft, social missions, and industry trends. But it struggled to execute the digital side. It needed to serve two very different audiences, 3,000 external bartenders and an internal sales team, with a platform that could organize video into structured courses and support its existing SCORM content.
Campari wanted to host live events, digital courses, and interactive community videos, with strong search to find specific content. Its training lacked real-time engagement through comments or chat. It also needed multilingual support for a global audience, analytics on engagement and learning, and LMS integration. And it had to verify users' legal drinking age, redirecting anyone under 21 to an appropriate site.
The Solution: Two Branded Portals, One Interactive and Age-Gated
Campari chose VIDIZMO EnterpriseTube as an all-in-one solution and set up two separate portals, one for bartenders and one for sales staff, so it could serve each audience well.
On the external bartender portal, EnterpriseTube added live streaming with real-time chat and commenting, so Campari could host interactive digital courses, live training, academy spotlights, and community conversations where bartenders ask questions and learn together. To stay compliant, Campari used a custom form as an age-gate: anyone under the legal drinking age was redirected to the Foundation for Advancing Alcohol Responsibility, while legal users got access. For the internal sales portal, single sign-on connected to Campari's existing Active Directory, and Facebook, keeping access secure and easy. Custom branding, including logos, fonts, colors, and CSS, gave both portals a consistent look, and engagement analytics showed who watched what and for how long, even which drink video was most popular, which let Campari build automated, tailored user journeys.
The Results: Two Audiences, One Interactive Learning Platform
EnterpriseTube let Campari run its bartender community and its sales training from one platform, each in its own space.
- Two branded portals serve 3,000 bartenders and the internal sales team separately.
- Live streaming with chat and comments turns training into real-time, interactive sessions.
- An age-gate verifies legal drinking age and redirects under-21 users to a responsible-drinking site.
- SCORM courses organize video into structured learning.
- Engagement analytics drive automated, tailored user journeys.
- Single sign-on with Active Directory keeps internal access secure and simple.
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EnterpriseTube is a Gartner-recognized, AI-powered enterprise video content and digital media management solution that helps organizations store, host, stream, manage, secure, and share video content and digital media.
