5 Industries Where the Need for Video is Growing

Picture this: You’re on a mission to scale your organization’s efforts—whether that’s boosting employee engagement, educating customers, or ensuring compliance. You’ve heard it a million times, but here’s the reality: the world is moving to video. But it’s not just about the fancy marketing videos or the latest viral trends on TikTok. This shift is serious business, and for many industries, the lack of strategic video adoption is creating a massive opportunity gap.

Falling Behind in a Video-First World

The biggest issue? Many organizations still treat video like an afterthought. They rely on aging communication methods or resist implementing video because of perceived challenges around production, cost, or security. But here’s the kicker: industries adopting video effectively are seeing huge gains in engagement, efficiency, and ROI, leaving those without a solid strategy scrambling to catch up.

If you’re responsible for pushing your organization forward—whether as a marketer, HR lead, IT head, or legal operations manager—the question isn’t if you should be using video, but how and where.

The Price of Not Adopting Video? Losing Relevance

Think about this: Your competitors are already leveraging video for critical areas—training, compliance, marketing, and more. Without it, your organization might face:

• Engagement drop-offs because traditional training materials aren’t resonating
• Lost business opportunities as other companies use video to educate, convert, and connect with their audiences more effectively
• Compliance risks due to the inefficiency of handling sensitive information without visual documentation
• Reduced employee retention as employees struggle to engage with outdated training methods.

So, where exactly should your focus lie? Let’s explore five key industries where the need for video is not only growing but becoming non-negotiable for success.

5 Industries Embracing Video and Why You Should Too

The following industries are actively using video:

Education

Education institutions face the challenge of keeping students engaged in a world dominated by distractions. Traditional teaching methods are struggling to keep pace with new learning habits.

Without effective engagement tools, educators risk losing students’ attention, leading to poor outcomes and decreased retention rates. E-learning platforms need to go beyond static lessons and dry text.

Video content, in the form of lecture recordings, interactive lessons, and blended learning environments, is transforming the educational landscape. It offers flexibility, visual learning aids, and accessibility—key factors in student success. Studies show that using video in e-learning increases retention rates by up to 60%.

Video is also essential for hybrid and remote learning environments. Universities and K-12 institutions are using video libraries to allow students to learn at their own pace and revisit concepts as needed. Additionally, automated AI-based captioning in video improves accessibility for students with different needs.

Corporate Training and HR

Employee training is often boring, inefficient, and inconsistent. Employees rarely engage with one-size-fits-all training content, which leads to decreased knowledge retention.

When training isn’t effective, companies face higher turnover rates, lower employee engagement, and inconsistent skill development. Manual training processes waste time and resources.

HR departments and corporate trainers are turning to video to create compelling onboarding programs, ongoing training modules, and leadership development courses. Video-based training allows employees to learn at their own pace and revisit content whenever they need a refresher. It’s also scalable, enabling organizations to easily distribute training across large, dispersed teams.

For example, using video-based learning platforms with interactive quizzes or immersive 360-degree video scenarios provides a more engaging experience. Companies are even deploying personalized video content to address specific skills or policies, ensuring relevance for employees.

Healthcare

Healthcare professionals must constantly stay updated with the latest medical advancements and patient care protocols. Patients, meanwhile, require effective communication to understand their conditions and treatments.

Inadequate patient education can lead to misunderstandings about care plans, medication adherence, and post-operative care, increasing the risk of complications. For staff, insufficient training can lead to mistakes and compliance violations.

Healthcare organizations are leveraging video for both internal training and patient education. Medical staff can watch video-based tutorials on new procedures, equipment, and safety protocols, leading to higher competency and reduced errors.

For patients, educational videos explaining conditions, treatments, or post-surgery care improve understanding and compliance. Video-based telemedicine and virtual consultations also make healthcare more accessible, while maintaining essential visual communication between doctors and patients.

Legal and Compliance

The legal industry is faced with the challenge of efficiently managing sensitive information and maintaining compliance in a fast-paced environment. Traditional document management can lead to inefficiencies and risks.

Failing to capture critical evidence accurately or mismanaging compliance documentation can have severe legal and financial consequences. Training staff on new regulations or protocols using only text-based materials is often inadequate. 

The legal sector is turning to video for streamlined case documentation, evidence collection, and training on compliance issues. Lawyers and legal staff can capture video recordings of witness interviews, meetings, and depositions, ensuring that every detail is preserved.

Additionally, video is being used for remote legal consultations and internal compliance training. Video not only documents processes but also allows firms to create a more comprehensive training approach for new regulations and protocols.

Marketing and Customer Experience

Traditional marketing channels are struggling to hold audiences’ attention in a digital-first world. Static ads, email campaigns, and even text-based social media posts often fall flat.

If your marketing strategy isn’t connecting with audiences in a memorable way, you risk losing relevance in a crowded market. Customers today want interactive, dynamic, and visual content.

Marketers are leveraging video to connect with customers on a deeper level, tell compelling stories, and showcase products or services in action. From explainer videos and testimonials to immersive 360-degree experiences, video captures and retains audience attention like no other medium.

According to Wyzowl, 90% of marketers say video marketing has given them a good ROI. Moreover, video also builds trust—customer testimonials and behind-the-scenes videos humanize brands and create authentic connections.

The Bottom Line: Are You Keeping Up?

In these five industries, video isn’t just a trend—it’s the standard. Falling behind in adopting video could mean lower engagement, missed opportunities, and increased risk. Whether you’re an educator, an HR manager, a healthcare professional, a legal expert, or a marketer, embracing video can transform your strategies and set you apart from competitors.

If you’re ready to explore how your organization can leverage video, consider starting with a clear strategy tailored to your industry’s unique needs. Focus on integrating video to solve real-world problems and enhance your impact.

People Also Ask

Why is video becoming essential in education?

Video provides a flexible, engaging, and accessible way for students to learn at their own pace. It’s particularly valuable in hybrid and remote learning environments.

How does video improve corporate training?

Video-based training is scalable, consistent, and interactive, leading to higher engagement and better knowledge retention among employees.

What are some healthcare use cases for video?

Video is used for patient education, staff training on new protocols, and telemedicine consultations, improving accessibility and communication.

How does video help in legal and compliance roles?

It streamlines evidence documentation, facilitates remote consultations, and enhances training for compliance regulations.

Why is video crucial for marketing strategies?

Video captures attention, builds trust, and drives conversions by offering dynamic, interactive, and engaging content to audiences.

Is implementing video content expensive?

While high-quality video production has costs, the return on investment in terms of engagement, training efficiency, and customer trust often outweighs initial expenses.

How can smaller businesses leverage video effectively?

Small businesses can start with simple, cost-effective videos using smartphones or basic editing software to tell their stories and engage their audiences authentically.

What role does AI play in video creation and management?

AI helps automate video editing, enhance accessibility with captions, and even create personalized video experiences based on viewer behavior.

How can legal firms ensure the security of video evidence?

Legal firms should adopt secure video platforms with encryption, access controls, and audit trails to safeguard sensitive information.

How do I measure the effectiveness of my video content?

Use metrics like engagement rates, watch time, click-through rates, and conversions to assess how well your videos resonate with your audience.