White label video streaming platforms help you showcase your brand to your audience. Discover the top white label video streaming platforms of 2024.
Did you know you only have 7 seconds to make an impression of your brand on your audience? How about the fact that 55% of those first impressions are based on a visual element? This is why visual branding is so important to organizations. Sometimes, all it takes is a well-crafted logo to form positive associations and appropriately reflect brand values.
For organizations that spend a lot of time creating high-quality video content, it's essential to have a white label video streaming platform. Whether it's promotional videos, product demos, webinars, or even training videos, organizations need a platform that feels like a coherent part of their brand. In fact, it's a top priority, given the fact that consistent brand representation across all platforms can increase business revenue by 23%.
Traditional video streaming platforms often lack the customization options businesses need. This can be frustrating when third-party platforms showcase their own branding and hurt your brand recognition in the process.
Luckily, white label streaming platforms offer the solution to these problems. These platforms allow organizations to completely rebrand their video portal and make it look like their own. The only problem is, with so many white-label video streaming platforms on the market, how do you choose the right one?
To help you find the solution, this blog post will guide you through the key features to consider and compare some of the leading solutions by highlighting their strengths and weaknesses to help you make an informed decision. But before we jump to the solutions, let's understand what white-label streaming platforms are, why they're needed, and what you can expect from them.
A white-label video streaming platform is a video streaming platform that can be branded using a variety of customization options. Businesses can use it to stream videos online on a video streaming platform while maintaining their branding guidelines.
In simple terms, a white-label video platform allows businesses to rebrand the video portal and make it look like they own it. For instance, they can set their logo, color, fonts, domains, and more.
When organizations stream, their viewers can see these branding changes reflected in on-demand and live streaming, which helps with brand recognition and engagement.
A traditional video streaming platform usually isn't sufficient for corporate branding needs. It lacks advanced and granular branding features. Moreover, apart from branding, there are many more factors to consider when creating a video streaming platform. With that in mind, here are some reasons why your organization should consider opting for a platform that offers white label video streaming.
Branding Freedom
Unlike free platforms like YouTube, white-label solutions allow businesses to customize their video portal and player completely to match their brand identity. This enables them to foster a stronger connection with viewers and reinforces brand recognition. As research shows, when brands use their signature color, the chances of consumer recognition increase by 80%.
Moreover, white label solutions don't muddy your platform with any third-party advertisements that echo brand messaging and identities other than your own. So, when users use your platform and stream from it, they will be focused on your messaging and values. Also, maintaining brand consistency is key, as it can contribute to 10%-20% growth in revenue.
Think about your website, social media, and print materials—they all share the same colors, logo, and theme, right? Your video streams should follow the same suit! All this can be achieved by using a white-label platform, as it allows you to incorporate those same brand elements to ensure a seamless and recognizable experience for your audience.
Enhanced Security Options
Using a dedicated white label live streaming platform helps you protect your video content with top-notch security. Unlike relying on public streaming solutions that have their own security considerations in mind, white-label platforms offer a host of security features so businesses can tailor them to fit their risk level and security needs. These features can include role-based access control (RBAC), AES encryption, tokenized URLs, domain restrictions, IP restrictions, SSO support, and more.
Moreover, some platforms even allow organizations to set automatic login timeouts, audit logs, and granular access controls like category access to secure their video content. By taking advantage of these features, organizations can create a secure environment for their file hosting and streaming. This gives them peace of mind to protect their valuable video content.
Complete Content Ownership
When you use a social media platform like YouTube, you're at the mercy of how they operate the platform. Frequent content policies and decisions change the way the platform operates and the content allowed on it. That's not an ideal situation for organizations that want to put out content how they want to.
In contrast, white-label platforms let you have control of your content. You will not have to worry about following ever-changing guidelines from other platforms, which can sometimes lead to your content being removed unexpectedly.
This freedom also extends to the streaming experience. Unlike free platforms that bombard viewers with ads, white-label solutions do not force ads or interruptions to ruin the stream. This lets you create a cleaner, more premium viewing experience without disruptions.
A brandable video platform comes with several customization options. Depending on the specific platform, they can be partially or fully customizable according to the user's needs. Typically, you can expect the following customization options in the white label video streaming solution.
Brand Logo
Without a doubt, the logo is the most crucial part of branding. When viewers see your logo prominently displayed during playback or within the platform interface, they instantly recognize who's providing the content. If they've seen your logo elsewhere (on social media, website, etc.) and had a positive experience, seeing it again on the video platform reinforces that positive association.
A white label video platform will allow you to strategically place your logo in places so that people can recognize your brand. Some platforms may even go beyond it to change your video portal's background too.
Theme Color
Another customization option within white label video platforms is the ability to change the theme color of the video player and portal. Colors are an important part of branding, after all. This allows organizations the ability to echo their brand identity and viewers with a consistent look while they use the platform.
Fonts
Just like logos and colors, fonts are an inherent part of a brand's design DNA and play an important role in identifying them. It's hard not to picture Casio when you see Eurostile or Cisco when looking at Futura Bold.
Video streaming platforms with white-label functionalities help you get your brand's look and feel integrated into the UI and other elements by letting you set the custom font for your entire portal.
Language Preference
If you plan on streaming to diverse locations across the world, you can expect your viewers to speak diverse languages. As an organization, you never want to make navigation and use of the portal hard because they can't understand the language.
Most white-label video content systems allow businesses to change the language of the video portal and select one of their choices. It is beneficial, especially when you have a global audience.
Player Template
Although not directly related to branding, player templates are an important part of white labelling. If you like to keep a consistent look and feel across your portal, then you may need the option to customize which options show up in your video player to offer a streamlined user experience.
There can be different video player templates on a white-label platform, allowing you to select the one that best suits your needs. You can add a custom player template to set your preferred display and control settings.
Domains
Domains are also a key element in brand identity. When someone opens a URL leading to your portal, you want them to recognize your brand from the address bar and have confidence that they're on the right site. Within a white label streaming platform, businesses can add their custom domains as per their business requirements.
Custom CSS
Some organizations like to go beyond basic customization to have granular control over the particulars of their customization. This allows them to fine-tune their portal and player for an optimal look and feel. A few white-label live-streaming solutions allow users to customize the platform using CSS. If the default customization options do not work for you, this can be a great option to customize the interface further to meet your preferred requirements.
Thinking of using a white-label video streaming solution but not sure how to narrow down your choices? There are several platforms out there on offer, and getting the one you want may boil down to the one that's most suitable for your needs. With that in mind, here are some key factors every organization should consider before making their choice.
Customization and Branding
It's a no-brainer that choosing a white-labeling platform will require that you consider customization and branding options. Branding is crucial for many businesses, and white-labeling allows you to extend your brand identity to your live stream.
A key factor when choosing a video streaming service is the level of branding and customization it offers. Look for a platform that provides extensive control over the platform's appearance and functionality.
Logos are the absolute bare minimum that any competent platform can muster. However, you want to look beyond that and find something that can let you customize fonts, colors, and other elements. Bonus points if you can find a platform that lets you customize it entirely using CSS styling.
Security and Privacy
Live streaming and on-demand video content contain a wealth of information for organizations. This is especially true in the case of confidential recorded meetings, investor relations videos, executive communication videos, etc.
To protect proprietary, personal, and confidential data, you must assess the security and privacy features of the platform you're opting for. Look for a platform that offers capabilities for encryption, Digital Rights Management, access control, secure sharing, audit logs, and other features your organization may require.
Analytics
Video analytics have a significant importance for businesses. Based on these metrics, the host can make intelligent decisions. You can try using third-party platforms to track analytics, but that's already an extra step. If you're looking for an out-of-box solution that you can brand and stream videos on, then you may as well go for one that offers its own analytics.
Instead, try to look for a platform that offers granular video streaming analytics such as user analytics, interactivity trends, content interaction analytics, and more. And if it can integrate with other analytics platforms like Google Analytics or Woopra, even better.
Playback Optimization
Besides all the other considerations, you may also have to evaluate your chosen platform's video streaming capabilities and how it will perform when streaming video content. Video streaming is not always ideal and can incur playback issues like buffering and choppiness.
Many factors play a role in giving your audience a seamless video streaming experience. However, some important factors that play a role in how smooth the streaming experience is include adaptive bitrate streaming (ABR) and content delivery network (CDN) support. So, it's worthwhile looking for platforms that offer these features.
Content Management
Streaming is just one aspect of a white label video platform. You will also need to assess the platform's content management capabilities. After all, this will be your organization's branded platform, where you will store your training videos, product demos, webinars, recorded meetings, and internal communication videos.
In such cases, you will need a dependable content management system to host recorded videos in a centralized video library in various formats. You may also require access control across that library, advanced search capabilities, and content segregation options like category creation.
Choosing the right white-label streaming platform depends on your specific business goals and needs. Some may prioritize extensive branding and customization options, while others might value advanced features like analytics or robust content management systems along with branding.
Regardless of what your priority may be, we have compared some of the best white-label streaming platforms, considering factors like branding, security, streaming, content management, and other capabilities. Let us dive in and see which one might be the perfect fit for you!
Recognized by Gartner, EnterpriseTube is a comprehensive enterprise video platform designed to streamline video management and delivery. It offers a powerful combination of advanced branding and video streaming capabilities within a single platform. Businesses seeking extensive customization freedom will find EnterpriseTube particularly appealing.
With all these customization options, EnterpriseTube stands out as a highly customizable white-label platform that lets businesses completely rebrand their video portal to the extent that they become a part of their brand.
However, it is important to remember that EnterpriseTube is not just limited to white label video streaming. Instead, it is a comprehensive enterprise video streaming platform. EnterpriseTube allows users to stream globally without having buffer and bandwidth issues by using adaptive bitrate streaming, content delivery networks, and various streaming protocols.
Pros
Cons
After it acquired Livestream, Vimeo has started offering live streaming in addition to its existing capabilities for on-demand streaming, video management, and secure hosting.
Vimeo is a good choice if you are looking for a video streaming option with decent capabilities. Vimeo's offering allows users to get started quickly with live and on-demand streaming. In addition, users can integrate interactive elements like polls, chats, and links into their Vimeo videos.
Vimeo also supports customization for brands and users. However, it is only limited to changing the color and logo and customizing the video player. Thus, it is not suitable as a comprehensive white-label live-streaming platform.
Key Features
Pros
Cons
Among the cloud-based video streaming solutions, Dacast is a well-known player. It provides comprehensive streaming and hosting features.
Dacast provides decent live-streaming capabilities with branding options. The HTML5 video player in the platform allows organizations to rebrand the video portal and align it according to their brand. However, there are few options for customizing the video portal.
Similar to many other video streaming platforms, Dacast provides certain security capabilities like AES encryption, password protection, tokenized URLs, geo-restrictions, and much more.
Key Features
Pros
Cons
Panopto is a video-on-demand and live-streaming platform focused more on the education sector. It has versatile branding options along with a variety of live-streaming events. Users can also record their live streams and use them as video on demand as soon as the stream ends.
It has extensive logo branding options, which allows users to place logos in various places in their portal and video. It even allows users to add a link to the logo, making it clickable and direct to another page.
Key Features
Pros
Cons
Another white-label live streaming platform is Brightcove, which offers scalable live streaming and versatile branding options. Brightcove is currently divided into multiple products and solutions, which might make it sound flexible, but it can also be a bit confusing.
In addition, users can use Brightcove's cloud-based encoding platform "Zencoder" for efficient transcoding and content delivery to larger audiences along with live interactivity.
Key Features
Pros
Cons
Vbrick offers an enterprise video platform for simplified video management by providing a central hub for creating, storing, and managing all your video assets securely.
It also provides secure live streaming and shares on-demand content with ease. Vbrick flexibly accommodates various enterprise video needs, from online meeting recordings and training sessions to user-generated content and beyond.
Moreover, the platform also offers white labeling options for organizations to customize the video portal.
Key Features
Pros
Cons
Kaltura is well-known for its video hosting and streaming capabilities. The platform offers a range of video-related products and services, like Kaltura Management Console (KMC), for ingesting, managing, publishing, and distributing media and educational videos.
It also offers branding options to brand the video player by creating a new template or choosing from the existing ones.
Key Features
Pros
Cons
EnterpriseTube is an all-in-one enterprise video platform. From live streaming to sharing video on demand, it takes care of all enterprise video content needs. Using EnterpriseTube, organizations can leverage video content for different use cases like training and development, corporate communication, video marketing, virtual events, and so on.
From start to finish, EnterpriseTube is fully customizable to meet extensive branding requirements. Organizations can change the logo, font, colors, backgrounds, and thumbnails, customize their video player, choose their custom domain, and go even further with custom CSS styling.
But that's not all. Businesses can enjoy an array of features, which includes state-of-the-art video content capabilities and security features like the following:
Your organization can use many more features and capabilities to ensure a smooth and secure video streaming and sharing experience.
Choosing the right White Label Video Streaming Platform can be overwhelming, especially when there are a lot of options out there. Remember, the ideal platform depends on your unique needs. Are extensive branding options more valuable, or are advanced analytics and robust content management systems a higher priority?
Fortunately, this guide explored the key features and considerations when choosing a white-label platform, comparing some leading solutions and highlighting their strengths and limitations.
As we have compared the best white label video streaming solutions, you can easily select the correct one based on crucial factors like how much branding can be done, content sharing and storing capabilities, and platform security.
You can explore the available platforms, leverage their customization features, and captivate your audience with a seamless and branded live video experience. But if you want a comprehensive white label platform to get started with, then EnterpriseTube is your best bet.
Ready to get started? Try EnterpriseTube free for 7 days, or contact us to learn more.
What is a white label video streaming platform?
A white label video streaming platform allows you to host and stream videos online while customizing the platform's appearance to match your brand.
What are the benefits of using a white label live streaming platform?
There are several benefits to using a white-label platform, like branding and control, no ads, enhanced security and privacy, bufferless streaming, and more.
How do I choose the right white label streaming solution?
Choosing the right platform depends on your specific needs and priorities. Consider factors like branding freedom, security capabilities, features required, and budget.
Can I use white label streaming platforms to host live events?
Yes, many white-label platforms offer live-streaming capabilities. This allows you to host webinars, product launches, conferences, or any other type of live video event directly through the platform.
Can I integrate a white label video platform with my existing applications and social platforms?
Many white label video platforms offer integrations with popular social media applications, marketing automation tools, and others.